“Fear,” he used to say, “fear is the most valuable commodity in the universe.” That blew me away. “Turn on the TV,” he’d say. “What are you seeing? People selling their products? No. People selling the fear of you having to live without their products.” —World War Z.
“Knowing what to measure and how to measure it makes a complicated world much less so.” —Freakonomics.
“I grew up a little, and I gradually began to figure out that pretty much everyone had been lying to me about pretty much everything since the moment I emerged from my mother’s womb.” —Ready Player One.
“The basic reality,” Sandman told the New York Times, “is that the risks that scare people and the risks that kill people are very different.” —Freakonomics.