“I think that most people would rather face the light of a real enemy than the darkness of their imagined fears.” —World War Z
“Fear,” he used to say, “fear is the most valuable commodity in the universe.” That blew me away. “Turn on the TV,” he’d say. “What are you seeing? People selling their products? No. People selling the fear of you having to live without their products.” —World War Z.
“Knowing what to measure and how to measure it makes a complicated world much less so.” —Freakonomics.